Just read this gem, which is about a big room with bunk beds being marketed as an entirely new and fresh way of living.
This style of temporary housing is not new. Japanese pod hotels have been offering services similar to this for some time. Expensive cities have a need for cut rate housing. I know plenty of people who have been in communal living situations due to trade offs they have had to make in their lives. I am not begrudging anyone for making the best of their situation (although getting logo tattoos is kind of weird).
The thing that hurt my brain reading this is the way the place is presented as an experimental communal living experience. The $30 cements your identity as a diversity loving free spirit as much as it pays for a place to not be cold at night.
PodShare’s site is laden with millennial-friendly tech buzzwords, like the sharing economy, pod culture, nomadic freelancers, access not ownership, and even “Podestrians,” the company’s name for guests, each of whom get profiles on its website.
It is my belief that there is no better way to lose touch with what is truly important than to define your identity by what you buy instead of what you make. Living in a dorm room in college didn’t make me feel trendy. It was just the best housing I could afford. We’re there great parts? Absolutely. Was it a part of my self-image? Nope.
Finally, there is this:
“I started it to cure my own loneliness,” said Beck, “so I never had a night without friends.”
The correct word is ‘customers’.